An online marketplace is a website that connects buyers and sellers and facilitates shopping from multiple sellers. The marketplace does not own any inventory but instead manages the transactions between a buyer and seller.
Online marketplaces are convenient to use, have a wide range of products, sellers can reach more customers online, are open 24/7 and potentially cuts advertising and marketing costs for sellers. E-commerce websites have been instrumental in globalizing products, and they generally charge a small commission or fee whenever an item is sold.
There are literally hundreds of online marketplaces selling general as well as specialized products. Some well-known examples are Amazon, Etsy, eBay, Walmart and several others.
Online marketplaces have existed since the advent of the internet, and while some sell products, others sell services or even experiences. Since these are fully digital and online, there are a number of associated risks.
You may have often heard stories of cheating on websites like Craigslist, eBay, OLX, and even Facebook Marketplace. This is one way to loot people of their money. The other method is to create a whole fake marketplace itself and set up a front as a legitimate seller of goods when there is actually nothing to sell.
So, what can you do to stay safe, protect your hard-earned money, while also shopping that unique dress you saw on a random website?
Also, check out our separate article on Online Marketplace Scams.
So, we have compiled a list of reliable websites that you can visit for most of your shopping needs. Please note that some marketplaces operate only in select countries.
Marketplace | Products it sells |
Amazon | General |
Walmart | General |
eBay | General |
Asos | Fashion |
AliExpress | General |
Petsmart | Pet store |
Newegg | Electronics and hardware |
Wish | General |
Etsy | Handmade and vintage items |
Overstock.com | Home decor and furniture |