Scamadviser.com helps over 2.5 million consumers monthly to check if a website is legit or a possible scam. The algorithm of Scamadviser utilizes 40 independent data sources. From the IP address of the web server, the availability of contact details on the website, the age of the URL, ratings on review sites and more. The website warns consumers not only about online shopping scams (webshops that never deliver) but also phishing sites, notorious spammers and online stores selling fake products.
Based on a recent analysis of 22.5 million websites in its database, 3% of the websites have a trust score below 30%, meaning Scamadviser has serious concerns about the reliability of the website. 13% of all websites have a trust score below 70, meaning that it is wise for consumers to do an additional check before they shop. For exactly this situation, Scamadviser offers an extensive checklist.
The country benchmark seems to be that 2% to 3% of the websites have a trust score below 30% and 7% to 8% below 70%. Apart from several very small countries (Eritrea, Tuvalu, Benin, Swaziland), China has the most unreliable websites (12%), followed by the United States with 9%. Among the bigger countries, Greece, Hungary, Argentina and Denmark are countries with the least number of online scams. The full table and report are available online.
Jorij Abraham, the General Manager of the Ecommerce Foundation, elaborates: “The Scamadviser Trust Score is an indication of the reliability of the website. While we continuously expand and improve our algorithm, there is always room for improvement. We see that some countries are combating online scams better than others. Denmark and the Netherlands, for example, are improving the due diligence process before you can acquire a .dk or .nl name. Also, their notice and takedown processes have improved significantly over the last few years. By using algorithms like those of Scamadviser, country registries can clean up their domain names and continuously monitor if new scammers start using their country extension."
Scamadviser has been part of the Ecommerce Foundation since 2018. The Ecommerce Foundation is an independent organization working with NGO’s, ecommerce associations worldwide and other ecommerce institutions with the mission to foster global digital trade.
Apart from Scamadviser, the Ecommerce Foundation publishes 20+ free ecommerce reports annually about how to sell online in 50+ countries. It is the host of EcommerceWiki.org, an online community for 40.000 Ecommerce Professionals and the initiator of Safe.Shop, the Global Ecommerce Trustmark.
| Country (alphabetically) | Average Trust Score | Number of Sites with Trust Score < 30% | Share of Sites with Trust Score < 30% | Number of Sites with Trust Score < 70% | Share of Sites with Trust Score < 70% | Number of Sites included in Analysis |
| Afghanistan | 83 | 547 | 4% | 2600 | 17% | 15163 |
| Albania | 82 | 416 | 5% | 1248 | 15% | 8581 |
| Algeria | 79 | 378 | 5% | 1664 | 23% | 7277 |
| American Samoa | 61 | 194 | 22% | 400 | 46% | 875 |
| Andorra | 88 | 30 | 2% | 152 | 9% | 1644 |
| Angola | 83 | 57 | 5% | 186 | 15% | 1223 |
| Anguilla | 75 | 116 | 14% | 243 | 29% | 848 |
| Antarctica | 75 | 4 | 2% | 64 | 38% | 167 |
| Antigua and Barbuda | 84 | 50 | 3% | 196 | 13% | 1534 |
| Argentina | 93 | 657 | 0,6% | 3972 | 3% | 115526 |
| Armenia | 83 | 239 | 4% | 988 | 17% | 5814 |
| Aruba | 89 | 22 | 3% | 84 | 10% | 857 |
| Ascension Island | 70 | 11 | 10% | 54 | 49% | 110 |
| Asia Pacific | 98 | 0 | 0% | 0 | 0% | 12 |
| Australia | 85 | 16095 | 3% | 87578 | 15% | 594245 |
| Austria | 90 | 926 | 1% | 6215 | 5% | 128860 |
| Azerbaijan | 87 | 146 | 2% | 1256 | 13% | 9671 |
| Bahamas | 82 | 2550 | 3% | 15434 | 19% | 81057 |
| Bahrain | 89 | 114 | 2% | 412 | 9% | 4841 |
| Bangladesh | 81 | 3098 | 6% | 9776 | 19% | 52228 |
| Barbados | 84 | 257 | 5% | 768 | 16% | 4913 |
| Belarus | 78 | 422 | 6% | 1848 | 27% | 6926 |
| Belgium | 92 | 580 | 1% | 3006 | 6% | 47596 |
| Belize | 84 | 421 | 4% | 1663 | 16% | 10480 |
| Benin | 71 | 181 | 13% | 456 | 32% | 1434 |
| Bermuda | 92 | 50 | 0% | 903 | 6% | 14745 |
| Bhutan | 83 | 26 | 3% | 119 | 15% | 787 |
| Bolivia | 89 | 106 | 2% | 464 | 9% | 4900 |
| Bosnia and Herzegowina | 90 | 279 | 3% | 969 | 9% | 11043 |
| Botswana | 87 | 87 | 6% | 183 | 12% | 1515 |
| Bouvet Island | 77 | 10 | 10% | 20 | 20% | 101 |
| Brazil | 87 | 2832 | 1% | 15703 | 8% | 199049 |
| British Indian Ocean Territory | 79 | 38 | 5% | 160 | 23% | 694 |
| Brunei Darussalam | 87 | 36 | 3% | 145 | 13% | 1102 |
| Bulgaria | 82 | 1461 | 2% | 10633 | 18% | 59999 |
| Burkina Faso | 78 | 53 | 8% | 157 | 23% | 671 |
| Burundi | 79 | 19 | 7% | 58 | 22% | 261 |
| Cambodia | 82 | 551 | 5% | 1883 | 18% | 10428 |
| Cameroon | 75 | 355 | 10% | 945 | 26% | 3665 |
| Canada | 88 | 11710 | 1% | 85993 | 11% | 799768 |
| Cape Verde | 86 | 19 | 4% | 55 | 11% | 507 |
| Cayman Islands | 89 | 597 | 1% | 4920 | 9% | 55375 |
| Central African Republic | 87 | 207 | 1% | 1257 | 5% | 22943 |
| Chad | 79 | 9 | 5% | 41 | 24% | 171 |
| Chile | 95 | 285 | 1% | 1405 | 4% | 34213 |
| China | 75 | 153352 | 12% | 689613 | 53% | 1294266 |
| Christmas Island | 59 | 38 | 29% | 59 | 45% | 132 |
| Cocos (Keeling) Islands | 75 | 15 | 8% | 51 | 28% | 179 |
| Colombia | 90 | 865 | 2% | 4404 | 9% | 51332 |
| Comoros | 80 | 8 | 5% | 24 | 15% | 159 |
| Congo | 84 | 8 | 3% | 31 | 13% | 232 |
| Cook Islands | 92 | 1 | 0% | 17 | 8% | 204 |
| Costa Rica | 90 | 344 | 2% | 1083 | 8% | 14375 |
| Cote DIvoire | 82 | 76 | 4% | 352 | 17% | 2065 |
| Croatia | 93 | 316 | 1% | 2518 | 6% | 40944 |
| Cuba | 85 | 9 | 4% | 37 | 16% | 228 |
| Curaçao | 84 | 120 | 4% | 444 | 15% | 2889 |
| Cyprus | 86 | 1627 | 3% | 8314 | 14% | 58399 |
| Czech Republic | 92 | 2344 | 1% | 14814 | 7% | 215768 |
| Denmark | 94 | 1140 | 0,7% | 6400 | 4% | 162658 |
| Djibouti | 88 | 9 | 2% | 35 | 7% | 514 |
| Dominica | 93 | 58 | 0% | 1157 | 8% | 14141 |
| Dominican Republic | 85 | 405 | 4% | 1425 | 13% | 10658 |
| East Timor | 76 | 5 | 8% | 17 | 28% | 61 |
| Ecuador | 89 | 226 | 2% | 966 | 9% | 10461 |
| Egypt | 81 | 1817 | 4% | 9220 | 19% | 48603 |
| El Salvador | 90 | 49 | 2% | 229 | 7% | 3138 |
| England | 94 | 0 | 0% | 0 | 0% | 22 |
| Equatorial Guinea | 87 | 79 | 1% | 535 | 5% | 10800 |
| Eritrea | 68 | 16 | 18% | 32 | 36% | 88 |
| Estonia | 85 | 322 | 3% | 1809 | 16% | 11054 |
| Ethiopia | 87 | 26 | 1% | 163 | 9% | 1741 |
| European Union | 90 | 0 | 0% | 0 | 0% | 10 |
| Falkland Islands (Malvinas) | 81 | 3 | 5% | 12 | 20% | 59 |
| Faroe Islands | 92 | 8 | 1% | 31 | 4% | 714 |
| Fiji | 90 | 12 | 2% | 65 | 9% | 685 |
| Finland | 92 | 417 | 1% | 1742 | 6% | 29421 |
| France | 91 | 11240 | 2% | 38626 | 8% | 462517 |
| France, MEtropolitan | 88 | 3 | 6% | 4 | 8% | 52 |
| French Guiana | 84 | 7 | 7% | 13 | 12% | 105 |
| French Polynesia | 93 | 2 | 0% | 36 | 5% | 689 |
| French Southern Territories | 79 | 5 | 11% | 8 | 18% | 44 |
| Gabon | 87 | 256 | 1% | 1136 | 5% | 22098 |
| Gambia | 82 | 19 | 5% | 57 | 15% | 388 |
| Georgia | 89 | 306 | 2% | 1287 | 10% | 13083 |
| Germany | 89 | 15171 | 2% | 61557 | 8% | 818395 |
| Ghana | 77 | 609 | 5% | 3082 | 25% | 12174 |
| Gibraltar | 85 | 338 | 4% | 1243 | 13% | 9231 |
| Great Britain | 89 | 447 | 5% | 761 | 9% | 8834 |
| Greece | 94 | 511 | 0% | 3363 | 3% | 106262 |
| Greenland | 85 | 13 | 5% | 45 | 16% | 280 |
| Grenada | 90 | 7 | 2% | 26 | 8% | 324 |
| Guadeloupe | 89 | 10 | 1% | 92 | 9% | 1027 |
| Guam | 86 | 21 | 5% | 70 | 15% | 464 |
| Guatemala | 91 | 102 | 2% | 416 | 7% | 6189 |
| Guernsey | 86 | 50 | 5% | 138 | 14% | 963 |
| Guinea | 81 | 6 | 3% | 37 | 16% | 229 |
| Guinea-bissau | 75 | 6 | 10% | 17 | 28% | 61 |
| Guyana | 87 | 19 | 5% | 45 | 11% | 402 |
| Haiti | 82 | 51 | 9% | 102 | 17% | 588 |
| Heard and Mc Donald Islands | 78 | 3 | 9% | 10 | 29% | 35 |
| Honduras | 86 | 95 | 5% | 244 | 12% | 2044 |
| Hong Kong | 79 | 4303 | 4% | 24080 | 20% | 117961 |
| Hungary | 95 | 653 | 0,53% | 4170 | 3% | 123235 |
| Iceland | 85 | 130 | 4% | 481 | 14% | 3481 |
| India | 84 | 34400 | 4% | 136521 | 15% | 934493 |
| Indonesia | 73 | 16940 | 7% | 77604 | 32% | 240557 |
| Iran | 79 | 3948 | 4% | 25533 | 23% | 111607 |
| Iraq | 84 | 136 | 3% | 712 | 14% | 4940 |
| Ireland | 91 | 632 | 1% | 3773 | 6% | 59118 |
| Isle Of Man | 85 | 75 | 4% | 216 | 12% | 1832 |
| Israel | 78 | 2511 | 3% | 24912 | 27% | 93983 |
| Italy | 91 | 3570 | 1% | 22469 | 7% | 325019 |
| Jamaica | 89 | 94 | 3% | 312 | 9% | 3553 |
| Japan | 89 | 4176 | 1% | 38116 | 9% | 416576 |
| Jersey | 90 | 36 | 2% | 104 | 7% | 1511 |
| Jordan | 88 | 246 | 2% | 1095 | 9% | 11804 |
| Kazakhstan | 75 | 420 | 3% | 6030 | 37% | 16120 |
| Kenya | 84 | 741 | 3% | 3430 | 14% | 23992 |
| Kiribati | 77 | 3 | 6% | 14 | 28% | 50 |
| Korea (North) | 76 | 3 | 4% | 25 | 37% | 68 |
| Korea (South) | 75 | 5295 | 4% | 50548 | 34% | 147674 |
| Kosovo | 81 | 18 | 4% | 87 | 20% | 445 |
| Kuwait | 90 | 156 | 2% | 693 | 8% | 8396 |
| Kyrgyzstan | 78 | 22 | 3% | 196 | 29% | 676 |
| Lao Peoples Democratic Republic | 83 | 32 | 4% | 128 | 17% | 772 |
| Latvia | 84 | 338 | 4% | 1292 | 14% | 9184 |
| Lebanon | 92 | 212 | 1% | 979 | 6% | 16664 |
| Lesotho | 84 | 4 | 3% | 21 | 16% | 128 |
| Liberia | 85 | 8 | 3% | 38 | 14% | 265 |
| Libyia | 85 | 52 | 3% | 222 | 13% | 1677 |
| Liechtenstein | 90 | 45 | 2% | 129 | 6% | 2002 |
| Lithuania | 82 | 595 | 3% | 3450 | 20% | 17253 |
| Luxembourg | 92 | 403 | 2% | 1358 | 6% | 22556 |
| Macau | 82 | 66 | 5% | 253 | 18% | 1379 |
| Madagascar | 88 | 14 | 2% | 87 | 10% | 830 |
| Malawi | 87 | 12 | 2% | 55 | 8% | 678 |
| Malaysia | 78 | 4146 | 4% | 22575 | 22% | 102015 |
| Maldives | 91 | 22 | 1% | 118 | 7% | 1599 |
| Mali | 85 | 221 | 2% | 1003 | 7% | 14616 |
| Malta | 88 | 405 | 3% | 1124 | 8% | 14012 |
| Marshall Islands | 78 | 97 | 4% | 563 | 25% | 2249 |
| Martinique | 89 | 10 | 3% | 33 | 10% | 321 |
| Mauritania | 86 | 20 | 5% | 43 | 11% | 396 |
| Mauritius | 89 | 70 | 2% | 278 | 9% | 3115 |
| Mayotte | 46 | 31 | 45% | 42 | 61% | 69 |
| Mexico | 91 | 1403 | 1% | 7862 | 6% | 136648 |
| Micronesia | 81 | 5 | 8% | 9 | 15% | 62 |
| Moldova | 78 | 280 | 6% | 1134 | 26% | 4366 |
| Monaco | 91 | 24 | 2% | 113 | 7% | 1554 |
| Mongolia | 89 | 50 | 2% | 286 | 9% | 3214 |
| Montenegro | 91 | 31 | 2% | 132 | 9% | 1435 |
| Montserrat | 81 | 6 | 8% | 14 | 19% | 74 |
| Morocco | 85 | 1119 | 3% | 4887 | 14% | 33946 |
| Mozambique | 89 | 21 | 2% | 105 | 9% | 1153 |
| Myanmar | 88 | 51 | 2% | 277 | 9% | 2945 |
| Namibia | 91 | 110 | 2% | 384 | 8% | 4808 |
| Nauru | 97 | 8 | 0% | 20 | 1% | 1679 |
| Nepal | 85 | 500 | 3% | 2018 | 12% | 16387 |
| Netherlands | 89 | 3040 | 1% | 24024 | 8% | 283221 |
| Netherlands Antilles | 88 | 88 | 4% | 208 | 10% | 2144 |
| New Caledonia | 84 | 22 | 8% | 48 | 17% | 279 |
| New Zealand | 92 | 1076 | 1% | 6198 | 5% | 115494 |
| Nicaragua | 90 | 19 | 1% | 127 | 8% | 1689 |
| Niger | 89 | 6 | 2% | 28 | 8% | 346 |
| Nigeria | 74 | 4773 | 7% | 21566 | 31% | 70620 |
| Niue | 76 | 2 | 6% | 8 | 24% | 33 |
| Norfolk Island | 80 | 7 | 9% | 12 | 16% | 76 |
| North Macedonia | 84 | 401 | 4% | 1369 | 13% | 10868 |
| Northern Mariana Islands | 91 | 2 | 1% | 14 | 7% | 188 |
| Norway | 94 | 604 | 1% | 3751 | 4% | 85689 |
| Oman | 88 | 79 | 2% | 374 | 10% | 3782 |
| Pakistan | 79 | 4278 | 5% | 20163 | 22% | 89835 |
| Palau | 85 | 0 | 0% | 18 | 17% | 103 |
| Palestine | 79 | 44 | 7% | 118 | 20% | 591 |
| Panama | 77 | 28697 | 4% | 204587 | 26% | 783013 |
| Papua New Guinea | 91 | 9 | 1% | 50 | 7% | 728 |
| Paraguay | 90 | 36 | 1% | 166 | 5% | 3654 |
| Peru | 89 | 445 | 2% | 2307 | 9% | 25666 |
| Philippines | 85 | 2013 | 3% | 8149 | 13% | 63473 |
| Pitcairn | 84 | 4 | 5% | 12 | 16% | 76 |
| Poland | 89 | 1266 | 2% | 5797 | 9% | 63938 |
| Portugal | 89 | 890 | 2% | 4905 | 10% | 51235 |
| Puerto Rico | 92 | 55 | 1% | 269 | 7% | 4069 |
| Qatar | 88 | 136 | 3% | 530 | 10% | 5082 |
| Reunion | 91 | 10 | 1% | 70 | 8% | 882 |
| Romania | 77 | 2434 | 6% | 9749 | 25% | 39289 |
| Russian Federation | 77 | 20713 | 4% | 156160 | 29% | 542815 |
| Rwanda | 84 | 35 | 2% | 178 | 12% | 1451 |
| Saint Kitts and Nevis | 85 | 319 | 4% | 906 | 11% | 7883 |
| Saint Lucia | 88 | 14 | 2% | 71 | 11% | 656 |
| Saint Vincent and the Grenadines | 89 | 64 | 2% | 263 | 8% | 3308 |
| Samoa | 85 | 10 | 4% | 30 | 12% | 244 |
| San Marino | 91 | 14 | 2% | 47 | 6% | 789 |
| Sao Tome and Principe | 84 | 7 | 5% | 14 | 11% | 133 |
| Saudi Arabia | 89 | 770 | 2% | 3571 | 9% | 39767 |
| Scotland | 92 | 1 | 5% | 1 | 5% | 22 |
| Senegal | 87 | 30 | 2% | 193 | 12% | 1662 |
| Serbia | 87 | 539 | 3% | 2191 | 11% | 19865 |
| Seychelles | 78 | 779 | 6% | 2972 | 24% | 12446 |
| Sierra Leone | 90 | 4 | 1% | 20 | 6% | 355 |
| Singapore | 88 | 1398 | 2% | 8521 | 10% | 87240 |
| Slovakia | 89 | 281 | 2% | 1309 | 9% | 14197 |
| Slovenia | 90 | 219 | 1% | 1316 | 5% | 25013 |
| Solomon Islands | 61 | 22 | 26% | 41 | 48% | 85 |
| Somalia | 76 | 80 | 9% | 213 | 24% | 873 |
| South Africa | 92 | 1973 | 1% | 10582 | 6% | 165096 |
| South Georgia | 83 | 2 | 9% | 3 | 14% | 22 |
| Spain | 92 | 3138 | 1% | 19661 | 6% | 307797 |
| Sri Lanka | 87 | 503 | 2% | 2160 | 10% | 21877 |
| St. Helena | 82 | 3 | 4% | 13 | 19% | 70 |
| St. Pierre and Miquelon | 70 | 5 | 15% | 13 | 39% | 33 |
| Sudan | 85 | 22 | 2% | 133 | 11% | 1239 |
| Suriname | 90 | 31 | 3% | 94 | 8% | 1199 |
| Svalbard Islands | 72 | 2 | 17% | 4 | 33% | 1 |
